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3 Easy Ways Your Business Can Benefit from Content Writing

One of the common mistakes that website owners, especially the new ones make, is thinking that having a working website alone is enough to keep their online business going. The error in this thinking lies on the fact that people practically browse and visit websites to learn new information first, not to purchase or subscribe right away. Hence, the very content of your website can make a huge difference in the decision-making processes your visitors make every time they land on your site.

If you are not sure how content writing affects the quality of your website, the following are three benefits you will reap if you invest in having quality content posted on your sites.

Improves your Search Engine ranking

For sure you have noticed how some websites appear first on the search results page in Google after you have keyed in a keyword and clicked the Search button. This does not happen out of the blue. Search engines including Google, Bing, Yahoo, among others use an algorithm that assesses and chooses which sites to display first and which ones will appear on the next succeeding pages. Nobody knows exactly what this algorithm looks like and how it works but one thing for sure, search engines tend to pick sites and categorize them according to the quality of the content these sites have. The more quality your content has, the higher you go on the search results.

Closes in your customers into your sales funnel

Content writing serves several purposes. A number of your write-ups or blog posts may contain general information about your product or service that aim to get readers interested in what you have to say. Other contents target specific audiences through specific data you embed on your blog posts. If your plan is to expand your business online, you can’t just post general information all the time. Experienced content writers can help you produce contents designed to take your prospective customers to each stage of your sales funnel.

Exhibits your brand as an authority in the industry

One of the major reasons why people buy or make business with an organization, big or small, is when customers are convinced of the authority of that organization. It is the nature of human beings to only do business with an organization whom he trusts and believes in what the organization has to say. Content writing is one of the surest ways to ensure that you disseminate the most helpful and truthful information related to your industry. Once you have established your authority on the subject, people will make your site a go-to place every time they need to know something about the product or service you offer.

So if you want your business to be competitive online, make it a priority to publish contents that are relevant, authoritative, and impactful to your visitors and your customers. After all, what matters is content.

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Frequently Asked Questions

How do I know that you will provide me top quality content?

We have a team of talented and experienced content writers with degrees in English literature,  journalism and mass communication to provide you with well-researched, well-formatted and high value content.

Do you charge extra for revisions? Will there be any hidden costs?

NO. There will be no extra fee and no hidden charges for minor revisions. Our writers make sure that you get an accurate and error-free copy in the format and style specified by you. We will send the file for your feedback and if you would like us to revise, we will be happy to help you. However, we will not rewrite the order completely.

Will the content be original?

Yes, definitely. We are using premium tool to check plagiarism. We send report or screenshot from Copyscape (tool we are using) with the write up on your request.

Do I own the content that you write for me?

Yes. You have all the exclusive copyright of the article the moment it was sent over you. 

How long does it take to complete the article content?

This will depend on the topic that you have sent us. Typically 2-5 days turnover. If research is needed, it will depend on the amount of topic that needed to be researched beforehand.

Question? Usually the answer is yes.

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